To hear some tell it, April 23, 1985, was a day that will live in marketing infamy.
That’s the day The Coca-Cola Company took arguably the biggest risk in consumer goods history, announcing that it was changing the formula for the world’s most popular soft drink, and spawning consumer angst the likes of which no business has ever seen.
The story gives a lot of context and shows some of the insults received and the lengths people went in protest of losing the Coca-Cola Classic flavor.
Now if only we could harness that power for good.
