The Doctor is in! …other areas of the country. Pepsi has released a new soda to select markets called DOC 360 and Diet DOC 360 with the slogan “Your tastebuds will flip”.
I haven’t been able to find it nearby but I also have to stock up on Pepsi Throwback and Mountain Dew Throwback when I’m visiting elsewhere.
So without firsthand experience, a friend tells me DOC 360 is comparable to Dr Pepper or like a Pepsi and Dr Pepper mix. A person on Twitter, says it’s like a Vanilla Dr Pepper. Another tweet exclaims “At the gas station on the way home, I saw “Doc 360” on sale cheap. The diet version is even better than Diet Dr Pepper, somehow.”
So what do we know about DOC360?
It has a website at www.drinkdoc360.com. There’s not a whole lot of information to find there.
The WHOIS information for the domain shows:
860 West St.
Watertown, WI 53094
Phone: 999 999 9999
Fax: 999 999 9999
Record expires on 26-Apr-2016
Record created on 26-Apr-2011
Database last updated on 26-Apr-2011
Wis-Pak, Inc. is a manufacturer and distributor of Pepsi-Cola and other leading soft drinks. Is Doc 360 the product of just a local Pepsi bottler? The domain has been registered since April.
Mid-Wisconsin Beverage, Inc. blogged about DOC 360 on its site on August 15th. It had this little press release to promote the new drink:
Some soft-drinks leave you feeling like a 180: Been There….Done That! But DOC 360 is a complete flip for your taste-buds. Beyond expectation, DOC 360 delivers an unexpected array of flavors that refreshes and keeps you wanting more. Beyond hype, DOC 360 delivers an unforgettable taste experience.
We all have our favorite soft-drink; and that’s cool; but every once in a while it’s nice to throw a change-up into your life; call an audible; spice things up a bit, pepper your taste-buds, so to speak and surprise the mundane. Hey, it’s your life; drink something that moves you! Try DOC 360. It just might turn out to be your new favorite soft-drink! AVAILABLE TODAY!
So far we have two Wisconsin-based beverage companies confirming DOC 360. The third source to confirm Doc 360 comes from LINPEPCO, a Nebraska and Kansas-based distributor.The fourth and final source that I’ve been able to find is Pepsi-Cola Memphis Bottling Co. Inc. with this quick description of the drink:
DOC 360 & Diet DOC 360 DOC 360 is a complete flip for your taste-buds. Beyond expectation, DOC 360 delivers an unexpected array of flavors that refreshes and keeps you engaged. Beyond hype, DOC 360 delivers an unforgettable taste experience. We all have our favorite soft-drink; and that’s cool; but every once in a while it’s nice to throw a change-up into your life; call an audible; spice things up a bit, pepper your taste-buds, so to speak and surprise the mundane. Hey, it’s your…
Finally, I seemed to stumble upon further information by looking on Facebook. DOC 360 on Facebook seems to have two contests running: 1) If you like the page between September 26th and September 30th, you’re entered to win a $500 Visa gift card and 2) if you submit a picture of you with a Doc 360 to their Facebook page before October 1st, the picture with the most likes will win a $200 Visa gift card.
WANT AN EXTRA $200! Post a picture of you with your DOC 360 on the DOC 360 facebook page. The picture with the most like by 8am October first takes home a $200 VISA gift card! Ties will be decided by creativity! Have fun!
The Facebook page describes Doc 360 as “An extreme pepper with refreshing bit, that liquidates thirst and obliterates ordinary.” and Diet Doc 360 as “Full tilt flavor that peppers your tastebuds while keeping you in those skinny jeans.”
Meanwhile, Pepsi might want to look into this little problem… Doc360HAHA is a DeviantART user that seems to have a penchant for drawing animals being restrained and having their feet tickled.
While visiting the Rockford, IL area in May 2012, I finally got to taste DOC 360 as a fountain drink. I wouldn’t consider myself a fan. Four of us at the table tried it but most of us switched to other drinks with our next refill. Impressions varied considerably. One person said it tasted like cough syrup and another like diet Pepsi. My opinion was that it tasted like a combination of Dr. Pepper and tea. I would like to try it again with less ice and probably from a bottle but I would likely take most other pops over it.