The Commercial Advertisement Loudness Mitigation (CALM—get it?) Act has now passed the Senate. Having already been approved by the House of Representatives, the bill now bounces back to the House for one more vote before heading to the president’s desk for his signature.
The bill itself is pretty to the point. The CALM Act asks the FCC to come up with regulations so that ads can’t be excessively noisy or strident, can’t be presented at substantially higher than the program material they are accompanying, and the average maximum loudness cannot be substantially higher than the average maximum loudness of the program they’re accompanying.
Excellent news. Now if only we could get some FCC regulation banning sirens or horns from commercials or songs on the radio, I’d be happy.
(via Ars Technica)