The Advertising Standards Authority in the UK is ruling that using asterisks to censor expletives is not sufficient.
But you can’t know what’s behind those asterisks, really. And if you don’t know for sure, you can’t ban it, right? Maybe the way to save the Asterisking Expletives Technique is to establish an innocent precedent for asterisked words:
- Grandma, I like the sweater vest you made me, but the a**holes are too small.
- Spooning usually follows f**king.
- Hey! That sh**he*d ran away with my sheep!
- I like big b**ts.
Take that, British advertising standards board I’d never heard of before today!
*(That’s armholes, forking, shepherd, and beets, of course.)